SEO, paid acquisition, landing pages and attribution.
Web · Growth · Marketing systems
I build digital growth systems that turn traffic into customers.
15+ years building and operating websites, subscription products and acquisition systems — from WordPress and technical SEO to React, APIs, automation, analytics, payments and AI-assisted development.
Selected work
Products and systems I’ve built, grown and operated.
Selected work across product, acquisition, automation, subscriptions and technical growth. Each project starts with a business problem; the stack matters because it helps solve it.
01
Braintoon Web
Subscription product · acquisition funnel · analytics
What it does
Braintoon is an animated book-summary product. I built the web experience to do more than explain the product: it captures acquisition source, moves visitors through signup and purchase, creates the customer record, and connects that activity to follow-up and analytics.
How it’s built
React · Next.js · Supabase · Stripe · PostHog · Vercel
Git/GitHub · OpenAI Codex · Claude Code · REST APIs · Webhooks · CI/CD
+62%email opt-in improvement in one CRO test
UTM → signupcampaign attribution carried into the conversion funnel
Product + marketingaccounts, payments, analytics and lifecycle follow-up connected in one flow
Braintoon WebHomepage / landing page
Braintoon WebBook / player experience
Braintoon WebQuiz flow
Braintoon WebSignup / paywall
02
Braintoon Mobile
iOS & Android subscription app
What it does
The mobile app delivers Braintoon’s core learning experience on iOS and Android. I built and operate the product experience, subscriptions, analytics and shared account infrastructure that connects the app back to the web business.
How it’s built
React Native · Expo · Supabase · RevenueCat · PostHog
Reanimated · Animated API · app-store publishing · SDK integrations
Library / home
Book detail
Animated player
Infographic / zoom
Subscription / paywall
03 · Future case study
Braintoon for Business
B2B SaaS · CRM · GTM automation
What it will prove
An end-to-end B2B go-to-market proof of concept: define the right companies and buyers, enrich them, move them into a CRM, automate the right follow-up, track engagement, and turn real conversations into measurable pipeline.
Planned stack
Salesforce · Clay · Braintoon web · email/outbound tooling
Forms · enrichment · lead routing · scoring · campaign tracking · reporting
1Define ICPL&D, enablement and people leaders
→
2EnrichCompany and contact research
→
3CRMAccounts, contacts and routing
→
4EngageOutbound + website signals
→
5MeasureReplies, meetings and pipeline
Initial validation goalGet at least one real conversation with a relevant B2B decision maker and document the full path from prospecting to CRM to engagement.
04
Growth Summary
WordPress · SEO · membership & lifecycle
What it does
Growth Summary is a WordPress publishing and subscription property that I built and operated end to end. It combines content, organic acquisition, membership, payments, email follow-up and ongoing conversion work.
How it’s built
WordPress · PHP · JavaScript · jQuery · Gutenberg · MemberPress · Stripe
Ahrefs · GA4 · Search Console · AWeber · technical SEO · CRO
208Kannual visitors during a strong year
342Kannual pageviews
90%+of acquisition from organic search
Custom development included WordPress themes, plugins and Gutenberg blocks — including an editor-configurable interactive quiz block with front-end behavior and server-side rendering.
Growth SummaryRepresentative content / book page
Growth SummaryHomepage or category view
GutenbergInteractive quiz block
05
AI Book Finder
Search opportunity → product → API → traffic
What it does
People often remember a book’s plot but not its title. I found meaningful search demand for that problem, then built a small AI-powered tool to answer the query directly instead of publishing another article.
~99,000pageviews in 2025
Search research→Product idea→API build→Measure
AI Book FinderInteractive tool screenshot
Systems & integrations
I’m comfortable in the plumbing between marketing and product.
That includes capturing a lead, moving data between systems, triggering follow-up, processing a payment, checking subscription state, measuring behavior and troubleshooting when something breaks.
TrafficSEO · Ads · UTM
→
CaptureForms · Signup
→
DataSupabase · CRM
→
AutomationEmail · Lifecycle
→
RevenueStripe · RevenueCat
→
MeasurePostHog · GA4
SupabaseStripeRevenueCatPostHogResendAWeberBrevoHubSpotWordPressGitHubVercelPostman
Platform names are shown as technologies I’ve used or worked with; no partnership or endorsement is implied.
Technical troubleshooting
When integrations fail, I’m comfortable going below the UI.
APIs & authentication
REST requests, headers, credentials, HTTP status codes and JSON payloads.
Webhooks & state
Event payloads, retries, subscription/entitlement state and downstream updates.
Logs & testing
Application logs, Postman, sandbox vs production environments and structured reproduction.
Shipping & deployment
Git/GitHub, pull requests, CI/CD, Vercel and app-store release workflows.
Contact
Interested in someone who can connect growth, web and technical systems?
I'm based in Ontario, Canada and open to web, growth, CRM/marketing automation, implementation and adjacent technical marketing opportunities.